When a company CEO or company owners ask you for marketing reports, you end up providing information that they dont care about. All they care about is ROI and real impact. I have tried to list down few metric that…
Prospecting has shifted from primarily physical to increasingly digital channels. While networking events and conferences remain relevant and yield results, the growing competition demands that salespeople expand their reach to connect with more potential customers. Digital methods offer an effective…
Partnering with the wrong marketing agency can lead to wasted time and money, a risk that many Industrial and SMEs face. The challenge lies in the abundance of poor marketing agencies and the fact that, as a Small company with…
What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. This is the general…
Every year, $24 billion is spent by US exhibitors for trade show displays. Trade show exhibitions are still a big thing among B2B and Industrial Marketing companies. Although, the results are still skeptical. What I mean by this is that…
Why? Before we start, let’s understand Why Owners and Marketers opt for Industry niche magazines to advertise. The reasons why Industry Magazine advertisements are still prevalent Why you should not advertise in industry niche magazines. You will argue that brand…
The Problem The problem with deciding the marketing budget in B2B companies is that you don’t know where to allocate funds which will bring optimized results. I have listed down each point in detail to explain the budgeting process Know…
50% of companies are using digital marketing, but they don’t have a plan – Ironpaper Whenever you are starting a marketing campaign, it can be a brand or a paid/lead gen campaign, there are a lot of things you might be…
About Fivetran India Fivetran was founded in 2013 and is based out of Oakland, California. As the leader in automated data integration, Fivetran delivers ready-to-use connectors that automatically adapt as schemas and APIs change, reliable access to data, and ensuring…
About GrovyIndia Grovy India limited was established in the year 1985, with a purpose of developing extraordinary real estate properties that would change the scenario of the construction industry. Equipped with teams of skilled and experienced engineers, architects, planners and…