Gen Z—those born between 1997 and 2012 (give or take a few years)—has grown up in a digital world where technology and social media are integral to daily life. To connect with this generation, companies must adapt their marketing strategies.…
In this growing digital and information age employees are becoming vocal about their work culture and working habits. You don’t want to end up on the social media platform wherein an employee, a rogue employee or an angry employee is…
I observed a concerning trend in the B2B / industrial marketing sector. Many agencies prioritized creating new on-site content for their clients while neglecting older posts and pages. This trend often led to a focus on quantity over quality, reminiscent…
Before you start with marketing and planning, ask yourself a few questions. There are four pillars of marketing that you need to consider if you need to design a marketing strategy for niche B2B products. Customer Jobs Customer Pains Customer…
Pay-per-click (PPC) advertising has evolved quite a bit since it first began in the early days of the internet. Metrics like cost per click (CPC) remain an important part of the conversation, while others (like average position) have retired. This…
Does marketing work for B2B? That feels like a stupid question, but nothing is working. I’ve never experienced failure, but I believe you might be the one facing these issues. Unless you’re doing something really dramatic but even then, at…
B2B sales is often complex and slow-moving. However, there’s a straightforward way to gain an advantage: Avoiding common B2B sales mistakes. With my limited experience in B2B and Industrial manufacturing companies, I have observed that due to lack of training…
In today’s competitive B2B landscape, companies are constantly seeking effective growth channels to drive engagement and revenue. However, many organizations fall into common pitfalls when leveraging conventional strategies such as podcast guest posting, email marketing, partner co-promotions, and influencer marketing.…
Recently LinkedIn has also introduced short-form content in their feed. The question here is does it work? Firstly lets discuss why it is important to focus on short form video for B2B / industrial and small businesses. Our attention span…
Many advertisers face the challenge of maximizing results with limited pay-per-click (PPC) advertising budgets. A crucial question often arises: “How much should we spend?” This pivotal decision shapes the entire PPC strategy. The following tips will help you get started…