Recently LinkedIn has also introduced short-form content in their feed. The question here is does it work? Firstly lets discuss why it is important to focus on short form video for B2B / industrial and small businesses. Our attention span…
Many advertisers face the challenge of maximizing results with limited pay-per-click (PPC) advertising budgets. A crucial question often arises: “How much should we spend?” This pivotal decision shapes the entire PPC strategy. The following tips will help you get started…
When a company CEO or company owners ask you for marketing reports, you end up providing information that they dont care about. All they care about is ROI and real impact. I have tried to list down few metric that…
Prospecting has shifted from primarily physical to increasingly digital channels. While networking events and conferences remain relevant and yield results, the growing competition demands that salespeople expand their reach to connect with more potential customers. Digital methods offer an effective…
Partnering with the wrong marketing agency can lead to wasted time and money, a risk that many Industrial and SMEs face. The challenge lies in the abundance of poor marketing agencies and the fact that, as a Small company with…
What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. This is the general…
Every year, $24 billion is spent by US exhibitors for trade show displays. Trade show exhibitions are still a big thing among B2B and Industrial Marketing companies. Although, the results are still skeptical. What I mean by this is that…
Why? Before we start, let’s understand Why Owners and Marketers opt for Industry niche magazines to advertise. The reasons why Industry Magazine advertisements are still prevalent Why you should not advertise in industry niche magazines. You will argue that brand…
Mecthex Drivetronics, A manufacturer of geared motors sought to grow its global demand generation campaigns. By integrating social and programmatic strategies, Marketology increased SQL conversion rate 64%. Work together with Sales Teams Identify attributes and messaging to better reach target…