If you are a mid-level marketer and stuck between the expectations and results. This blog is going to be important for you. You might be blamed for shortcomings while being powerless to fix them. In this scenario, you need to…
Recently, my friend Rohit was re-entering the job market after being laid off in May 2023. After taking a six-month break to regroup, he eagerly began applying for marketing positions. However, he quickly got frustrated by the overwhelming number of…
The LinkedIn B2B Marketing Benchmark has provided valuable insights into the current landscape of B2B marketing careers. For both marketing leaders seeking to expand their teams and individuals eager to embark on new marketing opportunities, the timing is ideal for…
85% of success comes from understanding trends. Digital marketing is always changing. Most small and medium-sized B2B companies fail to implement digital marketing strategies effectively. This underscores the pivotal role of staying updated in the business world. As we move…
Content marketing has become a vital strategy for many B2B manufacturing companies today. While B2B marketers increasingly recognize content marketing as both popular and necessary, 47% still don’t measure their content marketing ROI. Among those who skip ROI measurement, 38%…
Keeping your content fresh and relevant is essential for engaging your audience and maintaining a competitive edge in the B2B and industrial landscape. I have observed that companies tend only put feature based post calling it as “ Content marketing”…
Gen Z—those born between 1997 and 2012 (give or take a few years)—has grown up in a digital world where technology and social media are integral to daily life. To connect with this generation, companies must adapt their marketing strategies.…
In this growing digital and information age employees are becoming vocal about their work culture and working habits. You don’t want to end up on the social media platform wherein an employee, a rogue employee or an angry employee is…
I observed a concerning trend in the B2B / industrial marketing sector. Many agencies prioritized creating new on-site content for their clients while neglecting older posts and pages. This trend often led to a focus on quantity over quality, reminiscent…
Before you start with marketing and planning, ask yourself a few questions. There are four pillars of marketing that you need to consider if you need to design a marketing strategy for niche B2B products. Customer Jobs Customer Pains Customer…