Content marketing has become a vital strategy for many B2B manufacturing companies today. While B2B marketers increasingly recognize content marketing as both popular and necessary, 47% still don’t measure their content marketing ROI. Among those who skip ROI measurement, 38%…
Keeping your content fresh and relevant is essential for engaging your audience and maintaining a competitive edge in the B2B and industrial landscape. I have observed that companies tend only put feature based post calling it as “ Content marketing”…
Gen Z—those born between 1997 and 2012 (give or take a few years)—has grown up in a digital world where technology and social media are integral to daily life. To connect with this generation, companies must adapt their marketing strategies.…
In this growing digital and information age employees are becoming vocal about their work culture and working habits. You don’t want employees, rogue or angry, posting negative comments about your company on social media, harming your reputation. It is the…
I observed a concerning trend in the B2B / industrial marketing sector. Many agencies prioritized creating new on-site content for their clients while neglecting older posts and pages. This trend often led to a focus on quantity over quality, reminiscent…
Before you start with marketing and planning, ask yourself a few questions. There are four pillars of marketing that you need to consider if you need to design a marketing strategies for B2B products. Customer Jobs Challenges of Customer Desired…
Pay-per-click (PPC) advertising has evolved quite a bit since it first began in the early days of the internet. Metrics like cost per click (CPC) remain an important part of the conversation, while others (like average position) have retired. This…
Does marketing work for B2B? That feels like a stupid question, but nothing is working. I’ve never experienced failure, but I believe you might be the one facing these issues. Unless you’re doing something really dramatic but even then, at…
B2B sales is often complex and slow-moving. However, there’s a straightforward way to gain an advantage: Avoiding common B2B sales mistakes. With my limited experience in B2B and Industrial manufacturing companies, I have observed that due to lack of training…
In today’s competitive B2B landscape, companies are constantly seeking effective growth channels to drive engagement and revenue. However, many organizations fall into common pitfalls when leveraging conventional strategies such as podcast guest posting, email marketing, partner co-promotions, and influencer marketing.…