Tag B2B Marketing Metrics

Consulting

Skills to look out for a B2B Marketing Manager? (in the AI world)

In an increasingly digital, metrics-driven B2B world, Indian B2B marketing manager often face systemic hurdles that slow adaptation. Here’s how—and what it looks like in practice. Digital Adoption Still Trails Low e-commerce penetration is one key indicator of digital lag:…

Hemant Bhoir
August 15, 2025

Consulting

Is content marketing measurable? Here’s How you do it.

Content marketing has become a vital strategy for many B2B manufacturing companies today. While B2B marketers increasingly recognize content marketing as both popular and necessary, 47% still don’t measure their content marketing ROI. Among those who skip ROI measurement, 38%…

Hemant Bhoir
December 10, 2024