About Fivetran India
Fivetran was founded in 2013 and is based out of Oakland, California. As the leader in automated data integration, Fivetran delivers ready-to-use connectors that automatically adapt as schemas and APIs change, reliable access to data, and ensuring consistency. Fivetran is a leader in automated Data Integration.
Finding leads that convert from LinkedIn Ads
To drive leads for its enterprise software solutions, Fivetran developed relevant, downloadable content targeted to high-level IT decision-makers. The challenge was getting high-quality leads to convert from clicks.
Marketology identified that Whitepaper downloads helped Fivetran India capture leads, but for these, we needed to encourage not just click-throughs to our landing page, but conversions. The approach was to implement LinkedIn Dynamic Ads campaign for a period of 6 Months with a Budget of 15000 per month.
Fivetran India were getting clicks on other social media channels, but people were not moving through to convert. There was very less flexibility to change Fivetran’s landing page – so we needed to find another way to attract right leads. So, Marketology tried to get attract leads through LinkedIn.
Challenge
- Generate high-quality leads among technology decision-makers
- Boost conversion rates
Solution
Drive content downloads using Dynamic Ads personalized with LinkedIn member profile pictures
A unique ad solution
Marketology used LinkedIn Dynamic Ads that combine members’ profile images with a brand’s name and message. The native ads were visually appealing and eye-catching, since they include a profile picture. We added more ad copy, which helps us better promote our content. The Targeting was also niche, primarily the Technology Heads and Solutions Architect of Tech companies.
Below is the sample image of how LinkedIn dynamic ads look –
Driving results that matter
Demonstrating the importance of tracking ad results beyond the click, the Fivetran Dynamic Ads campaign generated a whopping 11.3 percent conversion rate at a cost per lead that was 68 percent less than other social channels. The conversion rate was achieved over a period of 6 months of campaign execution.
Quality leads helped to bring better conversions for social campaigns. Marketology identified that LinkedIn’s targeting capabilities ensure that Fivetrans ads get seen by the audience that is most receptive to the message. The results were so exceptional that a major chunk of the Marketing budget was shifted to LinkedIn away from other social channels.
Sample image of the Case study document which was promoted:
Results
- 11.3% conversion rate
- 68% lower Cost Per Lead (CPL) than other social channels during this campaign
- 42% increase in Followers of the Fivetran Page.
- 78 Unique Leads Generated
