Get in Touch

How WeaponTrackerIoT Achieved a 187% Revenue Increase Through SEO

About WeaponTrackerIoT: WeaponTrackerIoT is the premier destination for organizations seeking advanced weapon tracking and monitoring solutions. Serving a diverse clientele ranging from law enforcement agencies to military units and private security firms, we offer cutting-edge technology designed to enhance weapon management and security protocols. Our platform seamlessly integrates IoT technology to provide real-time insights into the location, usage, and status of firearms and other armaments.

What WeaponTrackerIoT Was Seeking:

  • Increase Organic Revenue by 100%
  • Increase Organic Visits by 100%
  • Rank #1 for over 400+ relevant keywords

What Marketology Provided:

  • 187% Increase in Organic Revenue: Through our expert SEO strategies, WeaponTrackerIoT experienced a significant boost in organic revenue, maximizing ROI via organic channels.
  • 150% Increase in Organic Visits: Leveraging our technical and on-page SEO expertise, we achieved a substantial increase in organic visits, particularly attracting new users to the website.
  • 400+ Keywords Ranking #1: Our SEO approach enabled WeaponTrackerIoT to dominate search engine rankings for over 400+ relevant keywords.

How We Achieved These Results:

Microsite Concept: Recognizing the importance of focus in SEO, we implemented a microsite approach, creating comprehensive plans for each category. This targeted strategy optimized approximately 3 million pages on the platform, driving increased ROI via organic channels.

Focused on Technical SEO: Conducting thorough technical audits and implementing over 250 technical recommendations, we enhanced the website’s SEO-friendliness. This led to improved organic traffic and visibility.

Contextual Linking: By identifying and leveraging internal linking opportunities, we optimized internal linking structures, facilitating better crawling for search engine bots. This strategic approach contributed significantly to improved rankings for WeaponTrackerIoT.


In conclusion, WeaponTrackerIoT’s partnership with Marketology resulted in remarkable achievements in organic revenue growth, increased website traffic, and enhanced search engine rankings. Through a targeted SEO strategy focusing on technical optimizations, contextual linking, and the implementation of a microsite concept, WeaponTrackerIoT experienced a staggering 187% increase in organic revenue, along with a 150% rise in organic visits. With over 10,400 keywords ranking #1, WeaponTrackerIoT solidified its position as a leader in the weapon tracking and monitoring industry, showcasing the power of effective SEO implementation in driving business success.

Hemant Bhoir
Hemant Bhoir

I am an experienced marketing professional with 5+ years of experience in Industrial/B2B manufacturing marketing. Currently working at Gansons. Along with a full-time role, I share my knowledge and consult B2B and Industrial manufacturing companies in digital marketing.
I feel there is a huge gap knowledge gap in terms of how the manufacturing and SME's are carrying out their marketing activities and how they should execute marketing as a revenue generation function.
I am also a Founder of Marketology - A consulting agency for Industrial manufacturing companies. With my experience in Industrial marketing and proven record in solving real-time digital marketing challenges with Industrial manufacturing companies.
I am here to offer practical solutions to the problems. I have worked with 30+ companies in my short career. I help SMEs and manufacturing companies scale and grow in digital marketing by the following ways:

1. Consulting and Guidance to Owners and high level management
2. One to One mentoring and training of Marketing staff
3. Digital Services

Marketology is an Industrial/B2B Manufacturing Marketing Agency that provides a focused service in Content Marketing, Sales Automation, Social Media Marketing, and Performance Marketing.

You may also like