Why LinkedIn Isn’t a Lead-Machine (and How to Use It Anyway)
A recent discussion on r/b2bmarketing sees one marketer write: “LinkedIn is not a lead generation tool. It’s an effective…
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Skills to look out for a B2B Marketing Manager? (in the AI world)
In an increasingly digital, metrics-driven B2B world, Indian B2B marketing manager often face systemic hurdles that slow adaptation. Here’s…
Why B2B Case Studies Are a Game-Changer in Industrial Marketing—And Why Most Companies Ignore Them
In the crowded world of B2B marketing, companies often lean on traditional tactics—feature-heavy product brochures, static websites, and sales…
Curious about using video in emails – A new way to get in front of the customer.
In the noisy landscape of B2B outreach, standing out isn’t just a luxury—it’s a necessity. With inboxes flooded by…
As a B2B company why you should engage all the decision makers and How you do it?
In the industrial and manufacturing world, B2B sales aren’t won with a single handshake. They’re shaped in meeting rooms,…
Build a One person marketing team with AI
The growing capabilities of AI tools are transforming how MSMEs (Micro, Small, and Medium Enterprises) can approach their marketing…
Who says Google and SEO is Dead….The Future of organic marketing
The question “Is SEO dead?” resurfaces every time search algorithms evolve or new technologies emerge. For B2B organizations, however,…
Why agency model does not work with B2B technical marketing
In the ever-evolving world of marketing, the traditional agency model has long been a go-to solution for businesses looking…
Build a robust Google My Business profile which could serve you for years to come
Google My Business is the most effective tool for local businesses to enhance their visibility. A well-optimized GMB profile…
How to start as a Newbie Digital Marketer – A Complete Roadmap
So, you’re thinking of diving into digital marketing? ..No No…Google Ads….No sorry performance marketing….Actually, I want to get into…